Anyone who says good music is dead is, simply put, vastly uninformed. In fact, there has never been a better time for music than now as loads of people who would never have access to a broad audience are now waiting to be discovered. The internet is a fantastic tool, but one has to know how to yield it correctly, and that is especially true for YouTube. Even though you might need the patience of a saint to find them, some of the best up-and-coming R&B artists of the world are on YouTube right now, waiting for their moment to shine. Others, like the artists we have listed here, have already started to make their mark on the world which is why you should start following them now, in the beginning, when everything is still new and fresh.
A singer-songwriter who lives out her songs, Abra has been an artist at heart ever since she was a little kid. After moving away from London at the age of 8, Abra had to learn how to be comfortable with being different. Thankfully for us, she accepted the challenge and started performing covers as well as songs that she wrote on her guitar.
Abra, who has adopted the appropriate title of the Dark Wave Duchess, has had a long history of music. Search hard enough and you will find her old YouTube videos with dozens of covers from many different genres. Thankfully, her fans were not the only ones who appreciated her talent as Awful Record’s Father took an interest as well. After contacting and meeting with her, Abra started collaborating with other members of the group until she released her Rose’, her first album. Her sound, which is a unique mix of R&B, soul, and 80s pop, is guaranteed to pique your interest. With a combination of musical talent and lyrics reminiscent of the darkest black comedies, Abra’s upcoming tracks will hopefully be as surprising, haunting, and entertaining as anything she has done until now.
As their name suggests, WSTRN is an English group from West London featuring Akelle Charles, Haile, and Louis Rei. Though they originally started as independent artists, the group found incredible success with their debut single and decided to focus on the collective, at least for the time being.
In2, their first single, became an instant sensation in the UK. Now, the collective is ready to represent West London in the R&B scene, and it looks like they will do it with a bang. While the group has not released a lot of music so far, everyone should be excited about the stuff they are currently working on, at least, if their previous work is any indication. The R&B scene has not seen a group like this in a decade. And no, supergroups do not count. If there is anything that their collaboration with Rita Ora and Pixie Lott can tell us, it is that WSTRN has a bright future ahead of them. For now, their few singles and remixes will have to keep you busy until the collective is ready to unleash new music onto the world.
Raised between Atlanta and North Carolina, PJ has been in the music scene for a very long time. She also experienced a fantastic 2015 which luckily brought her music to the foreground. A rare combination of realism and hope is what separates her from the crowd in an instant.
While you may not have heard of PJ before, there is a pretty good chance that you have heard one of her songs. The singer has already worked with major artists such as Wiz Khalifa and Lupe Fiasco, the latter of which also worked on her single ‘Say’. Her lyrical content, combined with a hauntingly beautiful voice and music that eerily reminds us of popular pop-leaning R&B tracks of the 90s along with bass-heavy backtracks, continues to place PJ in the spotlight. In addition to all that, PJ continues to surprise us with every new release, changing her sound to fit the context and content she is trying to convey. Covering everything from dark themes to more whimsical affairs, PJ has already proven her talent, and I am willing to bet that 2016 will introduce her to, even more, people as she explores her music and shares it with the world.